An assessment of the use of partial least squares structural equation modeling in marketing research

Joe F. Hair, Marko Sarstedt, Christian M. Ringle, Jeannette A. Mena

Journal: Journal of the Academy of Marketing Science

Publisher: Springer Science and Business Media LLC

Citations are the number of DOI-registered works in Crossref that cite this paper; references are how many works it cites. Full text is on the publisher site via the DOI link.